Swedish Nobel prize for typical scientists

Now the wonderful Nobel prize has again been awarded to wonderful scientists that have made wonderful abstract research into the origin of life or how we can clone ourselfs into even more people on this earth and how we might make new technological advances that some wonderfully large companies can make wonderful products that might pollute the environment and make a lot of rich people even richer.

It's not wrong to do advanced research but sometimes I wish that more focus was put on peoples lifes and especially to make everybodys life on this planet a little better, not just for people in the rich part of the world who can buy new funny products.

And then I thought why is it that the Nobel prize get 99% of the media attention when the Swedish Right Livelihood prize awarded at about the same time get very little publicity?

This award is a prize for people who are working hard to do just what I thought was the most important thing today, help poor people to get a better life, to stop injustice in the world and really try to make a difference here and now for our shared world that nobody owns. How come it is not the Right Livelihood Award that is the most valued prize a person can win?